“Eco-friendly”
Northmere Home. Refillable cleaning, delivered. Every bottle we ship is eco-friendly and our whole catalogue is carbon neutral, achieved by offsetting the remainder through credits from a peatland restoration fund in Galway.…
https://northmere-home.example/
…Since Directive 2024/825 a seller may not describe goods as carbon neutral where the basis is purchased credits, and broad wording such as eco-friendly is off limits unless a recognised scheme sits behind it. We are auditing our own pages against that list and this note records what we are…
https://northmere-home.example/pages/what-these-words-mean
Pourquoi c’est signalé
A blanket friendliness claim tells the buyer nothing measurable. It is only allowed where you can demonstrate recognised excellent environmental performance covering the whole product, which in practice means an EU Ecolabel or an equivalent Type I scheme.
Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825 (generic environmental claim)
Ce cas figure sur la liste noire de Annex I to Directive 2005/29/EC, où aucun test de caractère trompeur ne s’applique. Reformuler la phrase ne suffit pas à soi seul — c’est la pratique sous-jacente qui doit changer.
Reformulation suggérée
Name the benefit and its proof: "Packaging is 90% post-consumer recycled board, FSC-C000000."
Il existe une seconde option que la reformulation ne montre pas : supprimer l'allégation. Une phrase sans allégation environnementale n'a rien à étayer, et pour une pratique de la liste noire c'est la seule correction qui tienne.
Un vocabulaire de compensation figure dans la même phrase — le point 4c of Annex I to Directive 2005/29/EC l’exclut comme fondement de l’allégation.