“Eco-friendly”
Northmere Home. Refillable cleaning, delivered. Every bottle we ship is eco-friendly and our whole catalogue is carbon neutral, achieved by offsetting the remainder through credits from a peatland restoration fund in Galway.…
https://northmere-home.example/
…Since Directive 2024/825 a seller may not describe goods as carbon neutral where the basis is purchased credits, and broad wording such as eco-friendly is off limits unless a recognised scheme sits behind it. We are auditing our own pages against that list and this note records what we are…
https://northmere-home.example/pages/what-these-words-mean
Miks ta märgiti
A blanket friendliness claim tells the buyer nothing measurable. It is only allowed where you can demonstrate recognised excellent environmental performance covering the whole product, which in practice means an EU Ecolabel or an equivalent Type I scheme.
Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825 (generic environmental claim)
See on direktiivi 2005/29/EÜ lisa I mustas nimekirjas, kus eksitavuse testi ei kohaldata. Lause ümbersõnastamisest üksi ei piisa — muutuma peab praktika ise.
Soovitatud sõnastus
Name the benefit and its proof: "Packaging is 90% post-consumer recycled board, FSC-C000000."
On olemas teine tee, mida ümbersõnastus ei näita: kustuta väide ära. Lause, mis keskkonnaväidet ei esita, ei vaja tõendamist, ja musta nimekirja praktika puhul on see ainus parandus, mis töötab.
Samas lauses esineb kompenseerimise sõnavara — direktiivi 2005/29/EÜ lisa I punkt 4c välistab selle väite alusena.