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Example report

What a full report looks like

This is real output from the scanner, run against a shop we invented for the purpose. Nothing here is anonymised or edited — it runs through the same engine, the same lexicon and the same scoring as a live scan. A real shop gives you far more text and a longer findings list.

Northmere Home is fictional. The shop, its claims and its turnover were written for this page. The findings below were produced by running the same engine the live tools use over that copy — so the scoring, the legal references and the rewrites are genuine, even though the shop is not.

Compliance report

northmere-home.example

5 pages read

Non-compliant

Compliance score

85 and above: compliant · 55–84: needs work · below 55: non-compliant. One blacklisted practice can be a full infringement whatever the number says.

5 findings are a practice listed in Annex I to the UCPD (Directive 2005/29/EC) — unfair in all circumstances, with no misleadingness test to pass. No score makes that acceptable; rewording does not fix it either.

18 / 100
  • 5 critical
  • 3 to review
  • 1 substantiated

Illustrative exposure

€15,000 – €50,000

Based on 5 critical and 3 reviewable findings, against Germany's maximum of €50,000 per violation. The finding count alone would put the estimate higher, and we hold it at that statutory maximum instead: an authority can fine each violation separately, but we are not going to multiply a number we cannot defend. Your turnover would also cap this at €80,000 (4%), but the statutory maximum above is the lower of the two, so that is what limits it here.

An illustration of scale, not a prediction and not legal advice. Actual fines depend on duration, consumer reach, cooperation and prior conduct.

This range is an illustration of statutory scale, not advice. Nothing in this report is legal advice — where a decision matters, take advice from someone qualified in the relevant jurisdiction. Terms of use.

What the score rests on

We read 261 words across 5 pages · 92 of 92 terms carry an EN pattern.

The score is computed from what we found, so finding nothing produces a high number. We also miss things. On 32 claims we labelled by hand across 9 frozen shop pages, this engine found 23 — 72%. So roughly one restricted claim in 4 is not in this report at all. A clean result is a reason to look again, not a reason to stop. A claim printed onto an image, rendered by JavaScript after the page loads, or sitting in a linked PDF was not read at all. Treat the number as a statement about this HTML, not about the shop.

Summary

We found 9 restricted terms across 5 pages: 5 critical, 3 to review, 1 substantiated. The findings cluster in: generic, carbon, labels. At least one climate claim appears alongside offsetting language, which point 4c of Annex I to Directive 2005/29/EC — inserted by Directive 2024/825 — rules out as a basis for neutrality claims. Treat those first. 1 dropped out of scoring and 1 moved from critical to review because a certification, standard or measured figure appears in the same sentence as the claim.

9 findings reviewed by unsloth/Qwen3.8-27B-NVFP4 — 7 rewritten, 2 left with the general pattern instead of a rewrite, one rewrite was discarded for re-stating the practice the finding prohibits, so the general pattern is shown instead. On real shop pages we labelled ourselves this model is right 85% of the time. That is not enough to let it delete anything, so it does not: it marks, you decide. Its reading appears next to each finding.

Findings

9 terms matched

1 Critical Generic environmental claim 2× found on 2 pages reviewed · claim 95%

“Eco-friendly”

Northmere Home. Refillable cleaning, delivered. Every bottle we ship is eco-friendly and our whole catalogue is carbon neutral, achieved by offsetting the remainder through credits from a peatland restoration fund in Galway.…

https://northmere-home.example/

…Since Directive 2024/825 a seller may not describe goods as carbon neutral where the basis is purchased credits, and broad wording such as eco-friendly is off limits unless a recognised scheme sits behind it. We are auditing our own pages against that list and this note records what we are…

https://northmere-home.example/pages/what-these-words-mean

Why it is flagged

A blanket friendliness claim tells the buyer nothing measurable. It is only allowed where you can demonstrate recognised excellent environmental performance covering the whole product, which in practice means an EU Ecolabel or an equivalent Type I scheme.

Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825 (generic environmental claim)

This one is on the blacklist in Annex I to Directive 2005/29/EC, where no misleadingness test applies. Rewording the sentence is not enough on its own — the practice behind it has to change.

Suggested rewrite

Name the benefit and its proof: "Packaging is 90% post-consumer recycled board, FSC-C000000."

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

Offsetting language appears in the same sentence — point 4c of Annex I to Directive 2005/29/EC rules this out as a basis for the claim.

2 Critical Carbon & climate claim 2× found on 2 pages reviewed · claim 95%

“Carbon neutral”

Northmere Home. Refillable cleaning, delivered. Every bottle we ship is eco-friendly and our whole catalogue is carbon neutral, achieved by offsetting the remainder through credits from a peatland restoration fund in Galway. Sixty thousand households have switched.…

https://northmere-home.example/

What these words mean. A short note on vocabulary. Since Directive 2024/825 a seller may not describe goods as carbon neutral where the basis is purchased credits, and broad wording such as eco-friendly is off limits unless a recognised scheme sits behind it. We…

https://northmere-home.example/pages/what-these-words-mean

Why it is flagged

Prohibited where it rests on offsetting, which is how virtually all such claims are built. The German Federal Court of Justice (BGH, I ZR 98/23) additionally requires the meaning of the term to be explained at the point of the claim.

Directive 2005/29/EC, Annex I point 4c, inserted by Directive 2024/825 (claiming, BASED ON OFFSETTING, that a product has a neutral, reduced or positive impact on the environment; a neutrality claim not resting on offsetting falls under point 4a and Article 6(1)(b) instead)

This one is on the blacklist in Annex I to Directive 2005/29/EC, where no misleadingness test applies. Rewording the sentence is not enough on its own — the practice behind it has to change.

Suggested rewrite

"We cut operational emissions 40% since 2021 and fund verified reforestation separately — the remaining 60% is not offset away."

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

Offsetting language appears in the same sentence — point 4c of Annex I to Directive 2005/29/EC rules this out as a basis for the claim.

3 Critical Self-made label reviewed · claim 95%

“Own sustainability score”

…biodegradable and the outer sleeve is plastic free, made from 85% post-consumer fibre under licence FSC-C445566. Our in-house Northmere Green Grade rates this product 9.1 out of 10 on our own scale. Free from ammonia. Two year guarantee against manufacturing faults.

https://northmere-home.example/products/kitchen-degreaser

Why it is flagged

A self-calculated score is a sustainability label under the Directive. Self-issued rating systems are exactly what point 2a targets.

Directive 2005/29/EC, Annex I point 2a, inserted by Directive 2024/825 (sustainability label not based on a certification scheme, or not established by public authorities)

This one is on the blacklist in Annex I to Directive 2005/29/EC, where no misleadingness test applies. Rewording the sentence is not enough on its own — the practice behind it has to change.

Rewrite for this sentence

This product meets [Specific Standard] criteria, verified by [Independent Body].

Drafted by the review model from your own sentence. Anything in [brackets] is a fact you have to supply — the rewrite is not compliant until you do.

Suggested rewrite

Use an external rating (EU Ecolabel, EPD, EcoVadis) or publish the full methodology and make clear it is your own, non-certified assessment.

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

4 Critical Carbon & climate claim reviewed · claim 95%

“Climate positive”

Our promise. Northmere is the kindest cleaning brand on the continent. By 2031 every process we run will be climate positive. Our cardboard mailers hold 85% post-consumer fibre and carry licence FSC-C445566. Independent testing by TUV Rheinland measured a 44% drop…

https://northmere-home.example/pages/our-promise

Why it is flagged

Claims the product improves the climate. Offsetting cannot support it, and no other basis is normally available.

Directive 2005/29/EC, Annex I point 4c, inserted by Directive 2024/825 (claiming, BASED ON OFFSETTING, that a product has a neutral, reduced or positive impact on the environment; a neutrality claim not resting on offsetting falls under point 4a and Article 6(1)(b) instead)

Rewrite for this sentence

We aim to reduce process emissions by [X]% by 2031, measured against [Baseline].

Drafted by the review model from your own sentence. Anything in [brackets] is a fact you have to supply — the rewrite is not compliant until you do.

Suggested rewrite

Report the measured footprint and reductions; describe any climate funding separately.

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

5 Critical Planned obsolescence reviewed · claim 95%

“Upgrade now — your model is no longer supported”

Cartridge subscription. Time to upgrade your dispenser — the 2023 head is no longer supported and we recommend replacing cartridges every eight weeks whether or not they are empty. Spent cartridges are compostable. Shipping one…

https://northmere-home.example/pages/cartridges

Why it is flagged

Withdrawing support is a commercial decision. Presenting it as a technical necessity pushes replacement of a working product, which the amended blacklist now treats as an unfair practice in itself.

Directive 2005/29/EC, Annex I point 23g, inserted by Directive 2024/825 (false durability claims) and 23d (software update information)

This one is on the blacklist in Annex I to Directive 2005/29/EC, where no misleadingness test applies. Rewording the sentence is not enough on its own — the practice behind it has to change.

Rewrite for this sentence

The 2023 head remains functional. We suggest replacing cartridges every eight weeks if [Condition].

Drafted by the review model from your own sentence. Anything in [brackets] is a fact you have to supply — the rewrite is not compliant until you do.

Suggested rewrite

"Security updates for this model end on 1 March 2027. It will keep working; new features will not be added."

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

6 Review Material & composition claim reviewed · claim 95%

“Biodegradable”

Kitchen degreaser concentrate. One 100 ml cartridge makes five litres. The cartridge is fully biodegradable and the outer sleeve is plastic free, made from 85% post-consumer fibre under licence FSC-C445566. Our in-house Northmere Green Grade rates…

https://northmere-home.example/products/kitchen-degreaser

Why it is flagged

Everything degrades eventually. Without the conditions, the timeframe and the test method the word promises disappearance that does not happen in a landfill or the sea.

Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825 (generic environmental claim without demonstrated recognised excellent environmental performance)

Rewrite for this sentence

Cartridge degrades in [Time] per [Test]. Sleeve is 85% post-consumer fibre (FSC-C445566).

This sentence carries 2 findings. One rewrite replaces all of them — applying it here fixes the other 1 as well.

Drafted by the review model from your own sentence. Anything in [brackets] is a fact you have to supply — the rewrite is not compliant until you do.

Suggested rewrite

"Biodegrades by 90% within 180 days in industrial composting, tested to EN 13432."

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

A certification, standard or measured figure sits in the same sentence, so we lowered the severity.

7 Review Legal requirement as feature reviewed · claim 95%

“2-year warranty”

…fibre under licence FSC-C445566. Our in-house Northmere Green Grade rates this product 9.1 out of 10 on our own scale. Free from ammonia. Two year guarantee against manufacturing faults.

https://northmere-home.example/products/kitchen-degreaser

Why it is flagged

Two years is the statutory conformity guarantee under Directive (EU) 2019/771 across the EU. Presenting it as your offer suggests a benefit the buyer already has by law.

Directive 2005/29/EC, Annex I point 10 (rights given to consumers in law, presented as a distinctive feature)

This one is on the blacklist in Annex I to Directive 2005/29/EC, where no misleadingness test applies. Rewording the sentence is not enough on its own — the practice behind it has to change.

Rewrite for this sentence

Includes [X]-year extended warranty beyond the statutory 2-year conformity guarantee.

Drafted by the review model from your own sentence. Anything in [brackets] is a fact you have to supply — the rewrite is not compliant until you do.

Suggested rewrite

Advertise only the part that goes beyond it: "We cover this product for four years, two more than the law requires."

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

8 Review Material & composition claim reviewed · claim 95%

“Compostable”

…head is no longer supported and we recommend replacing cartridges every eight weeks whether or not they are empty. Spent cartridges are compostable. Shipping one cartridge instead of a filled bottle cuts transport mass by 71%, measured to ISO 14067.

https://northmere-home.example/pages/cartridges

Why it is flagged

Industrial and home composting are different capabilities, and most consumers have access only to the latter. Unqualified, the claim misdirects disposal behaviour.

UCPD Article 6(1)(b) and Article 2(p) as amended by Directive 2024/825 (environmental characteristics are a main characteristic; a claim is generic — and so caught by Annex I point 4a — where the specification is not given in clear and prominent terms on the same medium)

Rewrite for this sentence

Spent cartridges are [industrial/home] compostable.

Drafted by the review model from your own sentence. Anything in [brackets] is a fact you have to supply — the rewrite is not compliant until you do.

Suggested rewrite

"Home compostable, certified to NF T51-800 (TUV OK compost HOME, licence 000000)."

There is a second option the rewrite does not show: delete the claim. A sentence that makes no environmental claim needs no substantiation, and for a blacklisted practice that is the only fix that works.

9 Substantiated Material & composition claim reviewed · claim 95%

“Plastic-free”

Kitchen degreaser concentrate. One 100 ml cartridge makes five litres. The cartridge is fully biodegradable and the outer sleeve is plastic free, made from 85% post-consumer fibre under licence FSC-C445566. Our in-house Northmere Green Grade rates this product 9.1 out of 10 on our…

https://northmere-home.example/products/kitchen-degreaser

Why this one held up

Frequently false at component level: adhesives, liners, coatings and labels usually contain polymers. It also implies an overall environmental benefit that a heavier alternative may not deliver.

UCPD Article 6(1)(b) and Article 2(p) as amended by Directive 2024/825 (environmental characteristics are a main characteristic; a claim is generic — and so caught by Annex I point 4a — where the specification is not given in clear and prominent terms on the same medium)

No rewrite needed

The sentence carries its own evidence, so it is counted as substantiated rather than as a finding. Keep the evidence next to the claim — if it moves or is dropped, this becomes a finding again.

General pattern for this term →

"Carton and inner tray are plastic-free; the seal film is not."

A certification, standard or measured figure sits in the same sentence, so we lowered the severity.

Country risk

Germany high

Private enforcement by competitors and trade associations is fast, cheap for the claimant and already active — you can be in court long before an authority looks at you.

Read the Germany guide →
France high

France banned unqualified carbon-neutrality advertising in 2023, three years ahead of the Directive, and the DGCCRF runs sector sweeps.

Read the France guide →
Netherlands high

The ACM published detailed sustainability-claims guidance early and has secured public commitments from large retailers rather than going straight to fines.

Read the Netherlands guide →
Spain medium

Enforcement is split between national and regional authorities, which makes it less predictable rather than less likely.

Read the Spain guide →
Italy medium

The AGCM acts on its own initiative and its fines are among the largest in the EU for unfair commercial practices.

Read the Italy guide →
Estonia low

A small market with one central authority and, so far, little published green-claims enforcement. Low observed activity is not low legal risk, and the gap is closing on a known date: the Estonian transposition of Directive (EU) 2024/825 is adopted and enters into force on 27 September 2026 (redaction 103072026030), adding statutory definitions of 'keskkonnaväide' and 'üldine keskkonnaväide' to the Consumer Protection Act. Until then the general misleading-practice rules apply. A shop selling from Estonia into Germany is judged in Germany either way.

Read the Estonia guide →
Finland medium

A small, highly digital market with an active regulator and an unusual penalty structure: there is no fixed euro ceiling at all. The Finnish Competition and Consumer Authority can seek a penalty payment of up to 4% of turnover, so exposure scales with the size of the business rather than with the number of claims.

Read the Finland guide →
Sweden high

Sweden has one of the most active greenwashing enforcement records in the EU and a penalty that is purely turnover-based, with no fixed ceiling. The Patent and Market Court has repeatedly found vague environmental wording misleading, and Annex I of the UCPD is written directly into the penalty provision.

Read the Sweden guide →

Pages read (5)

  • https://northmere-home.example/ 42 words 2 findings, 2 critical
  • https://northmere-home.example/products/kitchen-degreaser 55 words 4 findings, 1 critical
  • https://northmere-home.example/pages/our-promise 52 words 1 finding, 1 critical
  • https://northmere-home.example/pages/cartridges 50 words 2 findings, 1 critical
  • https://northmere-home.example/pages/what-these-words-mean 62 words 2 findings, 2 critical

How this report was produced

Findings come from deterministic pattern matching against the lexicon — a model never adds one. A second pass then marks what it reads as editorial and drafts the rewrites. It cannot remove a finding. Text only: claims inside images, video or scripts are not covered. Matching runs against 92 terms; severity is adjusted when a certification, standard or measured figure appears in the same sentence, and climate claims stay critical when offsetting language is present.

The review pass runs on unsloth/Qwen3.8-27B-NVFP4. It marks a finding as commentary and drafts a rewrite; the mark is printed next to the finding and the finding stays in the report. It cannot create a finding, remove one, or change a severity. If it is unavailable the scan still completes.

Every finding is still a candidate for human review — including the ones the model read as commentary. Nothing here is a verdict.

The copy that produced this

Five pages of ordinary-looking shop copy. None of it reads as reckless; most of it would pass an internal review. That is the point.

Northmere Home — refillable cleaning for the whole house https://northmere-home.example/

Northmere Home. Refillable cleaning, delivered. Every bottle we ship is eco-friendly and our whole catalogue is carbon neutral, achieved by offsetting the remainder through credits from a peatland restoration fund in Galway. Sixty thousand households have switched. Free delivery above forty euro.

Kitchen degreaser concentrate https://northmere-home.example/products/kitchen-degreaser

Kitchen degreaser concentrate. One 100 ml cartridge makes five litres. The cartridge is fully biodegradable and the outer sleeve is plastic free, made from 85% post-consumer fibre under licence FSC-C445566. Our in-house Northmere Green Grade rates this product 9.1 out of 10 on our own scale. Free from ammonia. Two year guarantee against manufacturing faults.

Our promise https://northmere-home.example/pages/our-promise

Our promise. Northmere is the kindest cleaning brand on the continent. By 2031 every process we run will be climate positive. Our cardboard mailers hold 85% post-consumer fibre and carry licence FSC-C445566. Independent testing by TUV Rheinland measured a 44% drop in water use per litre of concentrate against our 2021 figures.

Cartridge subscription https://northmere-home.example/pages/cartridges

Cartridge subscription. Time to upgrade your dispenser — the 2023 head is no longer supported and we recommend replacing cartridges every eight weeks whether or not they are empty. Spent cartridges are compostable. Shipping one cartridge instead of a filled bottle cuts transport mass by 71%, measured to ISO 14067.

What these words mean https://northmere-home.example/pages/what-these-words-mean

What these words mean. A short note on vocabulary. Since Directive 2024/825 a seller may not describe goods as carbon neutral where the basis is purchased credits, and broad wording such as eco-friendly is off limits unless a recognised scheme sits behind it. We are auditing our own pages against that list and this note records what we are changing and why.

Now run it on something real

Your own shop, a competitor, or a single product description.

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