Skip to content

Free tool

Check a piece of copy before it ships

Paste up to 900 words — a product description, an ad, a packaging line. You get back each restricted term, the provision behind it, and a rewrite that says the same thing defensibly.

0 / 500 words

Free, no account. Rate limited to 5 site scans per hour per address.

Worked examples

What a rewrite actually looks like

The pattern is always the same: replace the adjective with the fact, and name the thing that proves it.

Before

“Our 100% sustainable bamboo toothbrush is eco-friendly and carbon neutral through our offset partnership.”

After

“Handle made from FSC-certified bamboo (FSC-C000000). Bristles are castor-oil based nylon. We publish our per-unit footprint of 0.21 kg CO2e, down 18% since 2023.”

Four findings in one sentence: two generic claims, one absolute qualifier and one offset-based neutrality claim.

Before

“The greenest packaging in the category — plastic-free and biodegradable.”

After

“Carton is 90% post-consumer recycled board, recyclable in kerbside paper collection. The window film is PLA and is not home compostable.”

A superlative with no disclosed comparison, plus two material claims with no conditions attached.

Before

“BPA-free bottle with a 2-year warranty. Committed to sustainability.”

After

“Tritan copolyester body. We cover it for four years, two more than the law requires. Our 2028 targets and current progress are published in our impact report.”

Two legal baselines sold as features, and a commitment with nothing measurable behind it.

The rule of thumb

Three questions that catch most of it

Could a competitor measure this? If the claim cannot be checked with a number or a certificate, it is a generic claim.

Does it cover more than it should? One recycled component does not make a product, a collection or a company sustainable.

Is the benefit bought rather than made? Credits cannot support a neutrality claim, however good the project behind them is.

Common questions

What is the limit?
900 words per check. That is about one long product description or a full landing-page hero. For a whole site, use the website scanner instead. Scan a site
Does it work on other languages?
Yes. The lexicon matches nine languages directly — English, Estonian, French, Spanish, Italian, Dutch, German, Finnish and Swedish — with between 74 and 92 of the 92 terms covered in each. Coverage is not equal, so the report prints how many terms carry a pattern in the language it detected. Browse the 92 terms
Why do some matches come back green?
Because the same sentence contained a certification, a standard or a measured figure. “100% recyclable materials (FSC-C012345)” is a specific, verifiable claim; “100% recyclable” alone is not.
Is my text sent anywhere?
Partly, and you should know exactly how. The word matching happens on our own server, in memory, and your text is never written to disk or logged. But when a match is found, that one sentence — up to 320 characters, or 400 when we draft a rewrite — is sent to a language model to check whether it reads as marketing or as commentary, and to write the suggested rewording. The model runs behind a private gateway we operate; it keeps request counts, not request bodies, and nothing is used for training. Sentences with no match are never sent. If that is one hop too many for unpublished copy, do not paste it here.

Ready for the whole site?

The scanner reads up to ten pages and reports on all of them at once.

Scan a site Browse the 92 terms