Restricted claim
“Regenerative”
Is “Regenerative” allowed under the EU Green Claims Directive (2024/825)?
Why it is restricted
“Regenerative” asserts that the activity leaves the environment better than it found it — a stronger claim than sustainability, and one with no agreed definition or certification scheme behind it in most sectors. It is one of the fastest-growing claims in fashion and food and among the least substantiated. We only flag it in the collocations where it is an environmental claim (regenerative agriculture, cotton, sourcing, economy). “Regenerative Energien” is German for renewable energy, “regenerative braking” is a brake and “regenerative medicine” is a field of research — none of those is a claim about this product.
Say this instead
Name the practice and the measured outcome: “Soil organic carbon up 0.4 percentage points across 1,200 ha, measured 2021–2025 to ISO 17025 by [lab].”
In English
- “regenerative Landwirtschaft”
- “regeneratives Wirtschaftssystem”
- “regenerative Baumwolle”
- “agriculture régénératrice”
- “coton régénératif”
- “regeneratieve landbouw”
- “regeneratief katoen”
- “agricultura regenerativa”
- “algodón regenerativo”
- “agricoltura rigenerativa”
- “cotone rigenerativo”
- “taastav põllumajandus”
- “regeneratiivne põllumajandus”
- “regeneratiivinen maatalous”
- “uudistava maatalous”
- “regenerativt jordbruk”
- “regenerativ bomull”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.