Restricted claim
“Earth-friendly”
Is “Earth-friendly” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
A planetary-scale benefit claim with no scope, no metric and no possible substantiation for an individual product.
Say this instead
Swap in a verifiable fact about one lifecycle stage, with the certificate or test that backs it.
In English
- “erdfreundlich”
- “respectueux de la terre”
- “aardevriendelijk”
- “respetuoso con la tierra”
- “rispettoso della terra”
- “maasõbralik”
- “maapalloystävällinen”
- “jordvänlig”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.