Restricted claim
“Natural”
Is “Natural” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
"Natural" reads as an environmental and safety benefit but has no legal definition outside food and cosmetics standards. Natural origin also does not make a substance harmless.
Say this instead
Quantify the composition: "92% plant-derived ingredients (ISO 16128 natural origin index 0.92)."
In English
- “natürlich”
- “100% naturel”
- “natuurlijk”
- “natural”
- “naturale”
- “looduslik”
- “luonnollinen”
- “naturlig”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.