Restricted claim
“Sustainable”
Is “Sustainable” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
Sustainability is a whole-lifecycle property. Used as an adjective for a product it asserts excellence across every impact category, which needs lifecycle evidence almost no seller holds.
Say this instead
State the one impact you measured: "Uses 38% less water per unit than our 2022 process (verified by SGS, report ENV-2025-411)."
In English
- “nachhaltig”
- “durable”
- “duurzaam”
- “sostenible”
- “sostenibile”
- “jätkusuutlik”
- “kestävä”
- “hållbar”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.