Restricted claim
“Planet-friendly”
Is “Planet-friendly” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
Implies the product is beneficial, or at least neutral, for the planet overall. That is an aggregate claim requiring full lifecycle evidence.
Say this instead
Name the stage and the number: "Shipped by rail from our EU warehouse — 76% lower transport emissions than air freight."
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