Restricted claim
“Environmentally friendly”
Is “Environmentally friendly” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
Same defect as "eco-friendly" in longer form. It claims net benefit to the environment as a whole while every physical product carries a footprint.
Say this instead
Describe the reduction against a stated baseline: "Cuts packaging weight by 41% versus our previous carton."
In English
- “umweltfreundlich”
- “respectueux de l'environnement”
- “milieuvriendelijk”
- “respetuoso con el medio ambiente”
- “rispettoso dell'ambiente”
- “keskkonnasõbralik”
- “ympäristöystävällinen”
- “miljövänlig”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.