Restricted claim
“Eco-friendly”
Is “Eco-friendly” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
A blanket friendliness claim tells the buyer nothing measurable. It is only allowed where you can demonstrate recognised excellent environmental performance covering the whole product, which in practice means an EU Ecolabel or an equivalent Type I scheme.
Say this instead
Name the benefit and its proof: "Packaging is 90% post-consumer recycled board, FSC-C000000."
In English
- “ökosõbralik”
- “ekoystävällinen”
- “ekovänlig”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.