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Restricted claim

“Green”

Is “Green” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Generic environmental

Why it is restricted

“Green” is the textbook generic claim: no scope, no metric, no verification. It is also a colour and a common proper noun, so a match here is a prompt to look, not a conclusion — check whether the word is doing any environmental work in the sentence.

Say this instead

Replace with the specific attribute you can evidence, e.g. "Dyed without heavy metals (ZDHC MRSL Level 3)."

In English

  • “vert”
  • “groen”
  • “verde”
  • “verde”
  • “roheline”
  • “vihreä”
  • “grön”

Legal basis

Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825 (generic environmental claim)

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Find these terms in your own copy

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