Restricted claim
“Positive impact”
Is “Positive impact” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
Asserting a net positive effect is the strongest form of generic environmental claim: it implies the activity does more good than harm overall, which almost no commercial operation can demonstrate across a full life cycle.
Say this instead
Drop the net claim and state one measured effect with its boundary, or describe the initiative without claiming its net result.
In English
- “positive Auswirkungen auf die Umwelt”
- “positiv Auswirkungen auf die Umwelt”
- “impact positif sur l'environnement”
- “impact positif sur la planète”
- “positieve impact op het milieu”
- “positieve impact op mens en milieu”
- “impacto positivo en el medio ambiente”
- “impacto positivo en el planeta”
- “impatto positivo sull'ambiente”
- “impatto positivo su persone e ambiente”
- “impatto positivo sul pianeta”
- “positiivne mõju keskkonnale”
- “myönteinen vaikutus ympäristöön”
- “positiv påverkan på miljön”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.