Restricted claim
“Sustainability”
Is “Sustainability” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
Used as a product or badge label (“Sustainability score”, “Sustainability choice”) it is a generic claim and has to be substantiated. The word also has a legitimate use as the title of a real report or policy page — we cannot tell the two apart from the wording alone, so we flag it and leave the judgement to you. If this instance is a report title, mark it and move on.
Say this instead
Keep the word for your reporting; on products use the measured attribute and its evidence.
In English
- “Nachhaltigkeit”
- “durabilité”
- “duurzaamheid”
- “sostenibilidad”
- “sostenibilità”
- “jätkusuutlikkus”
- “kestävyys”
- “hållbarhet”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.