Restricted claim
“Nature's friend”
Is “Nature's friend” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
A figurative benefit claim. Regulators read implied environmental claims the same way as explicit ones, and the figurative framing makes it harder, not easier, to substantiate.
Say this instead
Replace with a factual statement about a measured impact.
In English
- “naturfreundlich”
- “ami de la nature”
- “natuurvriendelijk”
- “amigo de la naturaleza”
- “amico della natura”
- “loodussõbralik”
- “luonnonystävällinen”
- “naturvänlig”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.