Restricted claim
“Lower environmental impact”
Is “Lower environmental impact” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Comparative
Why it is restricted
A reduction claim is a comparison. Without the baseline it is measured against, the scope it covers and the size of the reduction, the buyer cannot tell whether it means 2% or 60%.
Say this instead
“38% lower cradle-to-gate CO2e than our 2022 process, both calculated to EN 15804 (Ecoinvent 3.10).”
In English
- “die Umwelt weniger belasten”
- “Umwelt weniger zu belasten”
- “réduire notre impact sur la planète”
- “het milieu minder belasten”
- “reducir nuestro impacto en el planeta”
- “ridurre il nostro impatto sul pianeta”
- “vähendame oma mõju keskkonnale”
- “vähentää ympäristövaikutuksia”
- “minska vår påverkan på miljön”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.