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Restricted claim

“More sustainable”

Is “More sustainable” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Comparative

Why it is restricted

Combines the generic-claim problem with an undisclosed benchmark — vague on both the metric and the comparison set.

Say this instead

Name one impact, one baseline, one method, one source.

In English

  • “nachhaltiger”
  • “plus durable”
  • “duurzamer”
  • “más sostenible”
  • “più sostenibile”
  • “jätkusuutlikum”
  • “kestävämpi”
  • “mer hållbar”

Legal basis

UCPD Article 6(1) as amended by Directive 2024/825 (a comparative environmental claim is misleading where it cannot be substantiated); Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825, where the comparison is generic. Article 7(7) is NOT the basis — it governs traders who PROVIDE a comparison service, not traders comparing their own goods

← All restricted claims

Related claims

“Greener than...” High-risk claim “Better for the planet” High-risk claim “Eco-friendlier” High-risk claim “Best in class” Medium-risk claim “Industry-leading sustainability” Medium-risk claim “Lower environmental impact” High-risk claim

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