Skip to content

Restricted claim

“Greener than...”

Is “Greener than...” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Comparative

Why it is restricted

A comparison is only fair if the buyer can see what was compared, on which impacts, using which data. "Greener" discloses none of it.

Say this instead

"32% lower cradle-to-gate CO2e than the category average, both calculated to EN 15804 (Ecoinvent 3.10)."

In English

  • “grüner als”
  • “plus vert que”
  • “groener dan”
  • “más verde que”
  • “più verde di”
  • “rohelisem kui”
  • “vihreämpi kuin”
  • “grönare än”

Legal basis

UCPD Article 6(1) as amended by Directive 2024/825 (a comparative environmental claim is misleading where it cannot be substantiated); Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825, where the comparison is generic. Article 7(7) is NOT the basis — it governs traders who PROVIDE a comparison service, not traders comparing their own goods

← All restricted claims

Related claims

“More sustainable” High-risk claim “Better for the planet” High-risk claim “Eco-friendlier” High-risk claim “Best in class” Medium-risk claim “Industry-leading sustainability” Medium-risk claim “Lower environmental impact” High-risk claim

Find these terms in your own copy

The scanner looks for every one of them, in context, and tells you which ones are actually a problem.

Scan a site See an example report