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Restricted claim

“Eco-friendlier”

Is “Eco-friendlier” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Comparative

Why it is restricted

Comparative form of a term that is already too vague in its base form.

Say this instead

State the measured difference and the comparator explicitly.

In English

  • “umweltfreundlicher”
  • “plus écologique”
  • “milieuvriendelijker”
  • “más ecológico”
  • “più ecologico”
  • “keskkonnasõbralikum”
  • “ympäristöystävällisempi”
  • “miljövänligare”

Legal basis

UCPD Article 6(1) as amended by Directive 2024/825 (a comparative environmental claim is misleading where it cannot be substantiated); Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825, where the comparison is generic. Article 7(7) is NOT the basis — it governs traders who PROVIDE a comparison service, not traders comparing their own goods

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Related claims

“Greener than...” High-risk claim “More sustainable” High-risk claim “Better for the planet” High-risk claim “Best in class” Medium-risk claim “Industry-leading sustainability” Medium-risk claim “Lower environmental impact” High-risk claim

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