Skip to content

Restricted claim

“Best in class”

Is “Best in class” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Comparative

Why it is restricted

A superiority claim requiring evidence about the entire class — including competitor data you probably cannot access.

Say this instead

"Top quartile in our sector on EcoVadis (score 72/100, 2025 assessment)."

Legal basis

UCPD Article 6(1) as amended by Directive 2024/825 (a comparative environmental claim is misleading where it cannot be substantiated); Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825, where the comparison is generic. Article 7(7) is NOT the basis — it governs traders who PROVIDE a comparison service, not traders comparing their own goods

← All restricted claims

Related claims

“Greener than...” High-risk claim “More sustainable” High-risk claim “Better for the planet” High-risk claim “Eco-friendlier” High-risk claim “Industry-leading sustainability” Medium-risk claim “Lower environmental impact” High-risk claim

Find these terms in your own copy

The scanner looks for every one of them, in context, and tells you which ones are actually a problem.

Scan a site See an example report