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Restricted claim

“Better for the planet”

Is “Better for the planet” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Comparative

Why it is restricted

Aggregate superiority across all environmental impacts. Even a full LCA rarely supports it, because trade-offs between impact categories are normal.

Say this instead

Compare a single measured impact and disclose the trade-offs you found.

Legal basis

UCPD Article 6(1) as amended by Directive 2024/825 (a comparative environmental claim is misleading where it cannot be substantiated); Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825, where the comparison is generic. Article 7(7) is NOT the basis — it governs traders who PROVIDE a comparison service, not traders comparing their own goods

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Related claims

“Greener than...” High-risk claim “More sustainable” High-risk claim “Eco-friendlier” High-risk claim “Best in class” Medium-risk claim “Industry-leading sustainability” Medium-risk claim “Lower environmental impact” High-risk claim

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