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Restricted claim

“Replace now for best results”

Is “Replace now for best results” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Planned obsolescence

Why it is restricted

Inducing the consumer to replace or replenish a consumable earlier than technically necessary is blacklisted. Vague performance wording is the usual vehicle.

Say this instead

Tie the prompt to a measured threshold: "Replace when flow drops below 1.5 l/min, typically after 6 months."

Legal basis

Directive 2005/29/EC, Annex I point 23i, inserted by Directive 2024/825 (inducing early replacement of consumables)

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Related claims

“Upgrade now — your model is no longer supported” High-risk claim “Your accessory is incompatible” High-risk claim “Software update required” High-risk claim “Time to upgrade” Medium-risk claim “End of life — replace your product” High-risk claim “Your filter needs replacing” Medium-risk claim

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