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Restricted claim

“Your filter needs replacing”

Is “Your filter needs replacing” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Planned obsolescence

Why it is restricted

Timer-based replacement prompts that ignore actual use induce earlier replacement than necessary. This is exactly the practice point 23i names.

Say this instead

Base the prompt on measured use, and state the measurement: "1,000 litres filtered — replacement recommended."

Legal basis

Directive 2005/29/EC, Annex I point 23i, inserted by Directive 2024/825 (inducing early replacement of consumables)

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Related claims

“Upgrade now — your model is no longer supported” High-risk claim “Replace now for best results” High-risk claim “Your accessory is incompatible” High-risk claim “Software update required” High-risk claim “Time to upgrade” Medium-risk claim “End of life — replace your product” High-risk claim

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