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Restricted claim

“End of life — replace your product”

Is “End of life — replace your product” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Planned obsolescence

Why it is restricted

An "end of life" notice on a device that still functions asserts a durability limit that may not be real. Where the limit was designed in, the communication itself is prohibited.

Say this instead

State what specifically ends — support, warranty, spare-part availability — and give the date.

Legal basis

UCPD Article 6(1)(b) as amended by Directive 2024/825. Annex I points 23f and 23g are cited here only as the neighbouring prohibitions: 23f requires a feature ACTUALLY INTRODUCED to limit durability and 23g a FALSE durability claim — neither can be established from wording alone, which is all this scan reads

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Related claims

“Upgrade now — your model is no longer supported” High-risk claim “Replace now for best results” High-risk claim “Your accessory is incompatible” High-risk claim “Software update required” High-risk claim “Time to upgrade” Medium-risk claim “Your filter needs replacing” Medium-risk claim

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