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Restricted claim

“Upgrade now — your model is no longer supported”

Is “Upgrade now — your model is no longer supported” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Planned obsolescence

Why it is restricted

Withdrawing support is a commercial decision. Presenting it as a technical necessity pushes replacement of a working product, which the amended blacklist now treats as an unfair practice in itself.

Say this instead

"Security updates for this model end on 1 March 2027. It will keep working; new features will not be added."

Legal basis

Directive 2005/29/EC, Annex I point 23g, inserted by Directive 2024/825 (false durability claims) and 23d (software update information)

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Related claims

“Replace now for best results” High-risk claim “Your accessory is incompatible” High-risk claim “Software update required” High-risk claim “Time to upgrade” Medium-risk claim “End of life — replace your product” High-risk claim “Your filter needs replacing” Medium-risk claim

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