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Restricted claim

“Energy efficient”

Is “Energy efficient” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Generic environmental

Why it is restricted

Recital 9 of Directive 2024/825 names "energy efficient" in its own list of generic environmental claims. Without an efficiency class, a measured figure or a named test standard on the same medium, it claims excellent performance the trader has to be able to demonstrate.

Say this instead

"Energy class A under EU 2017/1369, 42 kWh/annum in the standard cycle."

Legal basis

Directive 2005/29/EC, Annex I point 4a, inserted by Directive 2024/825 (generic environmental claim without demonstrated recognised excellent environmental performance)

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Related claims

“Eco-friendly” High-risk claim “Green” Medium-risk claim “Sustainable” High-risk claim “Natural” High-risk claim “Environmentally friendly” High-risk claim “Earth-friendly” High-risk claim

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