Restricted claim
“Conscious”
Is “Conscious” allowed under the EU Green Claims Directive (2024/825)?
Medium-risk claim Generic environmental
Why it is restricted
A vague virtue word used as a product tier name. Regulators have treated collection names like this as environmental claims subject to the same substantiation duty.
Say this instead
If it names a collection, state the criterion for inclusion: "Every item in this line is at least 70% GRS-certified recycled fibre."
In English
- “keskkonnateadlik”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.