Restricted claim
“Green choice”
Is “Green choice” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
A steering label that tells the consumer this option is environmentally better without disclosing the criterion or the comparison set.
Say this instead
If you rank options, publish the criteria and the data behind the ranking next to the badge.
In English
- “roheline valik”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.