Restricted claim
“Gentle on the environment”
Is “Gentle on the environment” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
A softened generic claim. Softening the wording does not narrow the scope — it still asserts low overall impact.
Say this instead
Name the impact you reduced and by how much, against a stated baseline.
In English
- “umweltschonend”
- “keskkonnasäästlik”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.