Restricted claim
“Eco”
Is “Eco” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
The bare prefix, used on badges and product tiers, carries the same implied overall benefit as "eco-friendly" while being even less specific.
Say this instead
Drop the prefix and show the licence: "EU Ecolabel, licence EU/030/123."
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.