Restricted claim
“Climate friendly”
Is “Climate friendly” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
Suggests a positive or neutral climate effect for a product that still emits. Where the basis is offsetting it also breaches the offsetting ban.
Say this instead
Give the footprint and the trend: "4.2 kg CO2e per unit (ISO 14067), down 19% since 2023."
In English
- “klimafreundlich”
- “favorable au climat”
- “klimaatvriendelijk”
- “favorable al clima”
- “favorevole al clima”
- “kliimasõbralik”
- “ilmastoystävällinen”
- “klimatvänlig”
Find these terms in your own copy
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