Restricted claim
“Clean”
Is “Clean” allowed under the EU Green Claims Directive (2024/825)?
Medium-risk claim Generic environmental
Why it is restricted
In marketing "clean" borrows the authority of a standard that does not exist. It suggests both environmental and toxicological safety without defining either.
Say this instead
List what is excluded and against which list: "Formulated without the 1,700 substances on the EU cosmetics Annex II."
Find these terms in your own copy
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