Restricted claim
“Carbon friendly”
Is “Carbon friendly” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Generic environmental
Why it is restricted
Implies emissions are benign. Combines the generic-claim problem with an unquantified climate assertion.
Say this instead
Publish the number: "Product carbon footprint 2.8 kg CO2e, calculated to ISO 14067 and third-party verified."
In English
- “CO2-freundlich”
- “hiiliystävällinen”
Find these terms in your own copy
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