Restricted claim
“Will be sustainable by...”
Is “Will be sustainable by...” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Future performance
Why it is restricted
A dated promise of an undefined end state. Article 6(2)(d) requires clear, objective, publicly available and verifiable commitments plus an independent monitoring system — a slogan supplies none of these.
Say this instead
"By 2030, 100% of our cotton will be GOTS or Better Cotton certified. Milestone: 60% by 2027, audited annually by Control Union and published."
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.