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Restricted claim

“Transitioning to...”

Is “Transitioning to...” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Future performance

Why it is restricted

Describes a direction of travel with no start point, end point or verification.

Say this instead

State where you are now and where you will be by when: "58% of sites on contracted renewable electricity today, 100% by 2029."

Legal basis

UCPD Article 6(2)(d) as inserted by Directive 2024/825 (future environmental performance)

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