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Restricted claim

“Working towards...”

Is “Working towards...” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Future performance

Why it is restricted

Aspiration without a milestone. It conveys progress while committing to nothing measurable.

Say this instead

Replace with the next concrete milestone and its date, or remove the sentence.

Legal basis

UCPD Article 6(2)(d) as inserted by Directive 2024/825 (future environmental performance)

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