Restricted claim
“Aiming for zero waste”
Is “Aiming for zero waste” allowed under the EU Green Claims Directive (2024/825)?
Medium-risk claim Future performance
Why it is restricted
"Aiming" is doing the same work as "committed" while sounding softer. The substantiation duty is identical.
Say this instead
"90% diversion from landfill at our own sites by 2028; currently 71% (2025 waste report)."
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.