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Restricted claim

“Unverified trust mark”

Is “Unverified trust mark” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Self-made labels

Why it is restricted

Seals and badges carry the visual authority of certification. If nothing independent stands behind the graphic, it is a prohibited label.

Say this instead

Remove the graphic, or replace it with the real certifier's mark and licence reference.

Legal basis

Directive 2005/29/EC, Annex I point 2a, inserted by Directive 2024/825 (sustainability label not based on a certification scheme, or not established by public authorities)

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