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Restricted claim

“Self-awarded eco-label”

Is “Self-awarded eco-label” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Self-made labels

Why it is restricted

Displaying a sustainability label that is not based on a third-party certification scheme, and not established by a public authority, is on the blacklist — no misleadingness test needed.

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Show only certification marks you actually hold, with licence number and a link to the issuer's register.

Legal basis

Directive 2005/29/EC, Annex I point 2a, inserted by Directive 2024/825 (sustainability label not based on a certification scheme, or not established by public authorities)

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Related claims

“Unverified trust mark” High-risk claim “Own sustainability score” High-risk claim “Green checkmark / leaf icon” Medium-risk claim “Approved by [own brand]” High-risk claim

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