Restricted claim
“Approved by [own brand]”
Is “Approved by [own brand]” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Self-made labels
Why it is restricted
Self-approval dressed as endorsement. The Directive requires the scheme behind a label to be independent or public.
Say this instead
Cite an external body's approval, or say plainly that the assessment is your own.
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