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Restricted claim

“REACH compliant”

Is “REACH compliant” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Legal requirement as feature

Why it is restricted

Meeting REACH is not a feature — it is the baseline every seller in the EU already has to clear. Presenting it as a benefit is what point 10a of Annex I now forbids.

Say this instead

Remove it from the feature list; if a specific SVHC is absent and buyers care, name that substance.

In English

  • “REACH-konform”
  • “REACH-vastavuses”

Legal basis

Directive 2005/29/EC, Annex I point 10a, inserted by Directive 2024/825 (requirements imposed by law on ALL products within the relevant product category, presented as a distinctive feature — the prohibition only bites where the duty covers the whole category, which this scan does not determine)

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Related claims

“BPA-free” High-risk claim “CE certified” High-risk claim “2-year warranty” High-risk claim “No animal testing” High-risk claim “RoHS compliant” High-risk claim “CLP labelled” High-risk claim

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