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Restricted claim

“No animal testing”

Is “No animal testing” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Legal requirement as feature

Why it is restricted

Animal testing of cosmetics and their ingredients has been prohibited in the EU since 2013 under Regulation 1223/2009. For cosmetics sold in the EU this is compliance, not a differentiator.

Say this instead

Only claim it where it genuinely goes beyond the ban, e.g. a Leaping Bunny certification covering your whole supply chain, and name the scheme.

In English

  • “tierversuchsfrei”
  • “non testé sur les animaux”
  • “niet op dieren getest”
  • “no testado en animales”
  • “non testato su animali”
  • “loomkatseteta”
  • “eläinkokeeton”
  • “djurtestfri”

Legal basis

Directive 2005/29/EC, Annex I point 10a, inserted by Directive 2024/825 (requirements imposed by law on ALL products within the relevant product category, presented as a distinctive feature — the prohibition only bites where the duty covers the whole category, which this scan does not determine)

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Related claims

“BPA-free” High-risk claim “CE certified” High-risk claim “2-year warranty” High-risk claim “REACH compliant” High-risk claim “RoHS compliant” High-risk claim “CLP labelled” High-risk claim

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