Skip to content

Restricted claim

“Low carbon”

Is “Low carbon” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Carbon & climate

Why it is restricted

"Low" is implicitly comparative and therefore needs a disclosed benchmark. Low compared to what, measured how?

Say this instead

"1.9 kg CO2e per unit versus the 4.4 kg category average (Ecoinvent 3.10 dataset)."

In English

  • “emissionsarm”
  • “bas carbone”
  • “koolstofarm”
  • “bajo en carbono”
  • “a basse emissioni”
  • “vähese süsinikuheitega”
  • “vähähiilinen”
  • “koldioxidsnål”

Legal basis

UCPD Article 6 as amended (unsubstantiated comparative claim)

← All restricted claims

Related claims

“Carbon positive” High-risk claim “CO2 reduced” Medium-risk claim “Reduced carbon footprint” Medium-risk claim “Carbon neutral” High-risk claim “Carbon negative” High-risk claim “Climate neutral” High-risk claim

Find these terms in your own copy

The scanner looks for every one of them, in context, and tells you which ones are actually a problem.

Scan a site See an example report