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Restricted claim

“Reduced carbon footprint”

Is “Reduced carbon footprint” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Carbon & climate

Why it is restricted

Same defect as any bare reduction claim: no baseline, no boundary, no verification.

Say this instead

Give baseline year, calculation standard and who checked it.

In English

  • “CO2-jalajälg”

Legal basis

UCPD Article 6(1)(b) and Article 2(p) as amended by Directive 2024/825 (environmental characteristics are a main characteristic; a claim is generic — and so caught by Annex I point 4a — where the specification is not given in clear and prominent terms on the same medium)

← All restricted claims

Related claims

“Carbon positive” High-risk claim “CO2 reduced” Medium-risk claim “Carbon neutral” High-risk claim “Carbon negative” High-risk claim “Climate neutral” High-risk claim “Net zero” High-risk claim

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