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Restricted claim

“Net zero”

Is “Net zero” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Carbon & climate

Why it is restricted

As a present-tense product claim it is an offsetting claim. As a target it is a future-performance claim needing verifiable commitments and independent monitoring.

Say this instead

"Target: net zero across scopes 1 and 2 by 2035, interim milestone -50% by 2030, progress audited annually and published."

In English

  • “zéro net”
  • “netto nul”
  • “cero neto”
  • “zero netto”
  • “nettonolla”
  • “nettonoll”

Legal basis

Directive 2005/29/EC, Annex I point 4c, inserted by Directive 2024/825 (claiming, BASED ON OFFSETTING, that a product has a neutral, reduced or positive impact on the environment; a neutrality claim not resting on offsetting falls under point 4a and Article 6(1)(b) instead)

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Related claims

“Carbon positive” High-risk claim “CO2 reduced” Medium-risk claim “Reduced carbon footprint” Medium-risk claim “Carbon neutral” High-risk claim “Carbon negative” High-risk claim “Climate neutral” High-risk claim

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