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Restricted claim

“Carbon negative”

Is “Carbon negative” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Carbon & climate

Why it is restricted

An even stronger version of the neutrality claim, and equally dependent on credits. Point 4c covers neutral, reduced and positive impact claims based on offsetting.

Say this instead

Describe removals you own and can measure, keeping them separate from the product footprint.

In English

  • “CO2-negativ”
  • “CO2-negatiivne”
  • “hiilinegatiivinen”
  • “koldioxidnegativ”

Legal basis

Directive 2005/29/EC, Annex I point 4c, inserted by Directive 2024/825 (claiming, BASED ON OFFSETTING, that a product has a neutral, reduced or positive impact on the environment; a neutrality claim not resting on offsetting falls under point 4a and Article 6(1)(b) instead)

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