Restricted claim
“Circular”
Is “Circular” allowed under the EU Green Claims Directive (2024/825)?
High-risk claim Material & composition
Why it is restricted
A circularity claim says the product re-enters a materials loop. Without a take-back route the buyer can actually use, and a stated recycled or recovered share, it describes an intention rather than a property of the thing being sold. “Circular design”, “circular saw” and “a circular rug” describe a shape, not a materials loop, so those are not flagged.
Say this instead
State the loop that exists today: “Take-back in 14 EU countries; returned units are shredded and 62% of the mass re-enters our own production.”
In English
- “Kreislaufwirtschaft”
- “économie circulaire”
- “circulaire economie”
- “economía circular”
- “economia circolare”
- “ringmajandus”
- “kiertotalous”
- “cirkulär ekonomi”
Find these terms in your own copy
The scanner looks for every one of them, in context, and tells you which ones are actually a problem.