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Restricted claim

“Climate positive”

Is “Climate positive” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Carbon & climate

Why it is restricted

Claims the product improves the climate. Offsetting cannot support it, and no other basis is normally available.

Say this instead

Report the measured footprint and reductions; describe any climate funding separately.

In English

  • “klimapositiv”

Legal basis

Directive 2005/29/EC, Annex I point 4c, inserted by Directive 2024/825 (claiming, BASED ON OFFSETTING, that a product has a neutral, reduced or positive impact on the environment; a neutrality claim not resting on offsetting falls under point 4a and Article 6(1)(b) instead)

← All restricted claims

Related claims

“Carbon positive” High-risk claim “CO2 reduced” Medium-risk claim “Reduced carbon footprint” Medium-risk claim “Carbon neutral” High-risk claim “Carbon negative” High-risk claim “Climate neutral” High-risk claim

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