Restricted claim

“Carbon compensated”

Is “Carbon compensated” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Carbon & climate

Why it is restricted

Offsetting framed as compensation. Point 4c applies to the claim's effect on the consumer, regardless of the label used.

Say this instead

Describe compensation as corporate funding, separate from product claims.

Legal basis

Directive 2005/29/EC, Annex I point 4c, inserted by Directive 2024/825 (claiming, BASED ON OFFSETTING, that a product has a neutral, reduced or positive impact on the environment; a neutrality claim not resting on offsetting falls under point 4a and Article 6(1)(b) instead)

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Related claims

“Carbon positive” High-risk claim “CO2 reduced” Medium-risk claim “Reduced carbon footprint” Medium-risk claim “Carbon neutral” High-risk claim “Carbon negative” High-risk claim “Climate neutral” High-risk claim

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