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Restricted claim

“Chemical-free”

Is “Chemical-free” allowed under the EU Green Claims Directive (2024/825)?

High-risk claim Material & composition

Why it is restricted

Scientifically impossible — all matter is chemical. It plays on chemophobia and cannot be substantiated in any form.

Say this instead

Name the substance group you excluded and the list you used, e.g. "No parabens, no SLS/SLES."

In English

  • “chemiefrei”
  • “sans produits chimiques”
  • “chemievrij”
  • “sin productos químicos”
  • “senza sostanze chimiche”
  • “kemikaalivaba”
  • “kemikaaliton”
  • “kemikaliefri”

Legal basis

UCPD Article 6(1)(b) and Article 2(p) as amended by Directive 2024/825 (environmental characteristics are a main characteristic; a claim is generic — and so caught by Annex I point 4a — where the specification is not given in clear and prominent terms on the same medium)

← All restricted claims

Related claims

“Biodegradable” High-risk claim “Compostable” Medium-risk claim “Recyclable” Medium-risk claim “Recycled” Medium-risk claim “Organic” Medium-risk claim “Bio-based” Medium-risk claim

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